If you’re thinking about hiring an SEO agency, there are some questions that you’ve got to consider first. It might be the case that you’re not sure what these are, but that’s okay because we’re going to be looking at 10 right here in this article. If you want to find out more about this topic, keep reading down below.
How Do They Want To Approach SEO?
The first thing that you’ve got to ask yourself is how you want to approach SEO. There are three separate parts of SEO and while they all need to be considered in some capacity, you’re likely to focus on one over the others. A lot of companies will do one of two things: focus on one of these, or research without being able to actually implement what you need them to. It’s for this reason that you’ve got to be careful and ask the questions before you hire someone. You don’t want to find yourself in a situation where you’re not getting what you wanted.
How Will They Measure Your Success?
Using metrics to measure success is a common practice, but you want to ask what metrics indicate success to the agency. However, you need to watch out for the answer here because what they define as success doesn’t matter as much as what you define it as. You need a company who is going to be dedicated to getting the results that you want based on your standards, not on their own.
How Long Until You See Results?
It’s important that you understand that effective SEO will take time to achieve. It’s more important that the agency you are hiring understands this. It’s not a race to see who can provide any results first, it’s about getting the best. You don’t want an agent who is so focused on speed that they aren’t focused on the quality of what they are doing. If they say anything less than six months, this is probably not an agency you should think of pairing with because it will take about this length of time.
What Is The Approach To Keyword Research?
Modern keyword research is quite different to what it once was back when all this started. It’s important for you that the agency you hire knows the difference between the two, and understands how to conduct keyword research to provide the best results. This is where understanding user intent is super important, so be sure that you believe the agency you are considering knows this.
How Will You Include Mobile?
Mobile is important in any discussion that surrounds SEO. Mobile is becoming more important than ever, so when you are discussing strategy with the agency, this needs to be brought up. Ideally, you need a company who plans to conduct a mobile audit on your site so that you can see whether or not it’s working the way you want it to. Without the mention of mobile, you can’t seriously consider a company.
What Tools Does The Company Use?
While it’s not 100% necessary to know what tools an SEO services company uses, it might make you feel better to be aware. Also, it’s more about them being able to explain to you why they use the tools they do, as well as the reason it’s important to do so. The company should be able to tell you the benefits of using the tools that they do. Ask them about the tools they use for specific tasks, ensuring that you ask ‘why?’ when they have given you an answer.
What Will The Progress Report Look Like?
You need to be given updates on how your SEO is doing in the form of progress reports. You need to ask the company how they provide this information and what it is going to look like when they do. The best thing that you can do is ask for a sample report so that you can take a look for yourself.
What Is Needed From You?
The company should also be able to let you know what they are going to need from you specifically. An SEO company that knows what they are doing should be able to give you a list of things that they need and questions that need to be answered in order to make the best decisions regarding your SEO. Information about your goals, your target audience, the industry that you are in and so on should all be requested by the company so that they can provide you with the best service.
How Do They Stay Up To Date?
One thing that you definitely want to know about the company is how they keep themselves up to date with industry changes and the likes. You need someone who keeps up with the updates that Google posts at the very least. Anything less than this and they are not going to be in the know about the most recent changes when they occur, which is something you would expect from an SEO agency. If they follow other industry blogs and sources of information on this topic though, that is going to be even better.
What Is Their Approach To Link Building?
Finally, you need to ask about their approach to link building. If the answer is that they are going to get you thousands upon thousands of links in a short amount of time, you know they aren’t going to be high-quality. Instead of this, you need a company that is going to build this up over time, prioritising getting high-quality links at first. It should be about building relationships rather than the number of links, and that is something that you need to keep in the back of your mind.
Hopefully, now you have a better understanding about 10 questions that you need to ask before hiring an SEO agency. Make sure that you do ask all of these questions because the answers are going to be important for hiring the best agency to fit with your company. Good luck.